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Better Body Foods-
Shopify Store Design
& Development

Transforming a wellness-focused brand with a modern, high-converting Shopify store that reflects their organic, nutrient-rich food values.

Pitaya Foods Shopify Store

Key Challenges

Problem Statement

Before working with us, Pitaya Foods faced several challenges with their online presence:

Outdated design lacking modern aesthetics

Poor mobile experience with high bounce rates

Slow load times affecting conversions

Weak SEO foundations limiting visibility

Our Approach to the Project

A structured approach to deliver exceptional results

1

Discovery & Research

We began with a deep dive into competitor analysis and market research to understand industry trends, user behavior, and the strengths and weaknesses of other stores in the organic food space.

Key Activities:
  • Competitor benchmarking
  • User persona development
  • Market trend analysis
2

Wireframing & UX Planning

Using the research insights, we created detailed wireframes for the store layout, focused on smooth navigation, user experience, and conversion-friendly design patterns.

Deliverables:
  • Site architecture
  • User flow diagrams
  • Low-fidelity prototypes
3

UI Design

The design was crafted with a clean, modern aesthetic that highlighted the brand's identity. We used bold visuals, intuitive navigation, and a layout that communicated trust and quality.

Design Elements:
  • Mobile-first approach
  • Brand-aligned color scheme
  • High-quality product imagery
4

Shopify Development

We translated the approved design into a fully functional and responsive store, integrating essential Shopify apps to enhance user experience including tools for reviews, upselling, filtering, and checkout.

Technical Implementation:
  • Custom theme development
  • App integrations
  • Performance optimization
5

Optimization & Launch

We optimized product pages with vibrant imagery, clear descriptions and testimonials, ensured mobile responsiveness with 1-1.5 second load times, and implemented strong SEO foundations.

Final Touches:
  • Speed optimization
  • SEO implementation
  • Quality assurance testing

The Results

Measurable impact on business performance

Pitaya Food Feedback


"The final result was a visually compelling, high-performing Shopify store aligned with our brand vision. We were highly satisfied, reporting a noticeable increase in both traffic and conversions shortly after launch."

Project Gallery

Visual highlights from the project